Beach Riot founder and designer Nicole Hanriot-Tinkess has always had a love for beachwear and travel. Spending time at the beach has inspired Nicole’s style, whether it’s home in Orange County, or in the turquoise blue waters of Bora Bora. Studying fashion design in college, Nicole had no idea that she would be so drawn to designing swimwear, it happened one day when she was assigned swimwear for a school project. From there, Nicole fell in love with designing colorful and bright swimwear for a girl that was kind of like her. She made quite the name for herself as a former licensee and designer at SoCal lifestyle brand Tavik and soon, it came time for this designer to branch out. When Beach Riot was born, Nicole took bold colors, eye-catching prints and timeless designs, creating Beach Riot and launching the brand in 2012. The name "Beach Riot" emerged from a playful twist on Nicole's surname, Hanriot. Constant mispronunciations led to the perfect name for her new brand.

With the Beach to Street motto, Nicole continued to design amazing, wearable pieces for customers around the globe. Shortly after the takeoff of the brand, Nicole soon realized there was a hole in the market for activewear that really made a statement. In 2017, Beach Riot launched Sport Riot which embodies the same jetsetter persona with the lively colors and prints that fans have always loved. Becoming a mother has also influenced the brand, with the expansion into Mommy + Mini, Nicole now takes inspiration from her children to make those collections come to life. As Nicole and her family grow, she continues to design for her customers and their families, who have also grown along with the brand throughout the years. With the growing success of Beach Riot and more of the world to see, nothing is stopping Nicole from making her dreams a reality.