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OUR STORY

THE BRAND

RIOT on the BEACH, party in the STREET.

From Beach to Street, we’re always turning out collections full of bright pops of color, bold prints and seriously luxe fabric. With our lineup of incredible fits, we’ve become a favorite of beach babes and gym-goers alike. We’re always gathering inspiration from our favorite locations as well as our community, as we take the lead in quality and design.

Starting every season with a foundation of epic destinations, our team designs all collections with the perfect vacation in mind. Not to mention, all pieces can be worn from the gym to a swim. You can mix and match swim tops with active bottoms for a chic workout or pair an active top with swim bottoms for a supportive swim set.

So come with us on the endless search for the perfect sunny beach. Designed and produced right here in Orange County. Welcome to our world.

Xoxo, Beach Riot

HISTORY – ABOUT THE FOUNDER

Beach Riot founder and designer Nicole Hanriot-Tinkess has always had a love for beachwear and travel. Spending time at the beach has inspired Nicole’s style, whether it’s home in Orange County, or in the turquoise blue waters of Bora Bora. After making quite the name for herself as former licensee and designer at SoCal lifestyle brand Tavik, it soon came time for this designer to branch out. When Beach Riot was born, the person Nicole designed for was a bit like herself. Taking bold colors, eye-catching prints and timeless designs, Nicole created Beach Riot, launching the brand in 2012. With the Beach to Street motto, Nicole continued to design amazing, wearable pieces for customers around the globe. Shortly after the takeoff of the brand, Nicole soon realized there was a hole in the market for activewear that really made a statement. In 2017, Beach Riot launched Sport Riot which embodies the same jetsetter persona with the lively colors and prints that fans have always loved. Becoming a mother has also influenced the brand, with the expansion into Mommy + Mini, Nicole now takes inspiration from her children to make those collections come to life. With the growing success of Beach Riot and more of the world to see, nothing is stopping Nicole from making her dreams a reality.

LOCALS ONLY

Most Beach Riot pieces are designed, made and sent out to you right here in Orange County, CA. We work with family owned, local factories to create the best of Beach Riot. This helps us cut out shipping from factories to our warehouse. Also, in today’s world, American-made product you purchase not only supports our local community, it also minimizes the carbon footprint on Earth.

NO FABRIC LEFT BEHIND

All of our coveted collections and capsules that we create for your favorite retailers are made with all of our deadstock fabric. We do this to aim to reduce our waste. We also cut to order, so there isn’t any additional waste of garments sitting in a warehouse.

ECO FRIENDLY PACKAGING

From poly bags to mailers, we use eco-friendly products that break down in years compared to normal plastics taking centuries to break down in the earth.