Beach Riot, a fashion brand based in Orange County, California launched a colorful collection for Pride Month, in effort to bring awareness and support friends in the LGBTQ+ community. The brand released the collection June 1, 2021, pledging to raise $50,000 for The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ+ youth. All proceeds ($10 from every product purchased + direct donation) will help provide LGBTQ+ youth with free, 24/7 crises counseling via phone, text, and chat.
The Proud Collection features 2 rainbow mix-and-match bikinis and 7 colorful activewear sets, made in our best-selling ribbed fabric. All pieces are available for purchase at beachriot.com.